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Article: MOOGU® | Contemporary jewelry at the Scoop fair - Saatchi Gallery 2019

MOOGU® | Bijuterii contemporane la târgul Scoop - Saatchi Gallery 2019

MOOGU® | Contemporary jewelry at the Scoop fair - Saatchi Gallery 2019

This month, we are particularly excited to participate in the clothing fair and fashion exhibition, Scoop. Scoop is a contemporary fashion show taking place at the iconic Saatchi Gallery in Chelsea, London. Launched in 2011 by fashion industry expert Karen Radley, the Scoop event is based on creating an international design exhibition for established artists as well as new names.

Recognized by the most influential designers, fashion buyers, and industry experts as the most important clothing fair and fashion exhibition in the UK, Scoop offers the discerning public an exclusive edition of the most sought-after fashion collections and the most talented emerging international designers.

With an impressive line from the most successful premium collections, Scoop is renowned for its unique aesthetic, coupled with a special attention to selecting over 250 designer labels around remarkable works based on contemporary art.

𝗠𝗢𝗢𝗚𝗨® will present at this fair an exclusive collection of statement earrings with organic shapes inspired by nature, which manage to express unique visual experiences in a comprehensible way. The sculptural pieces in this limited edition reinterpret geometry and the expressionism of form in organic figures defined by structures reminiscent of nature: the corolla of flowers, the striated appearance of trees, mineral textures, and woody essences.

Our collection of fashion and statement earrings features massive and asymmetrical pieces made of gold and silver, with natural pearl inlays, using precision casting or 'lost wax casting' - a well-known method worldwide practiced by famous designers such as Leigh Miller and Alighieri.

The result reveals a relaxed approach to statement pieces, suitable for the creativity and bohemian, minimalist, and contemporary aesthetic of clothing. Their impact on the simplest outfits cannot be denied, representing the perfect way to adopt the main trends in jewelry.

Handcrafted with love and precision, each piece of jewelry bearing the 𝗠𝗢𝗢𝗚𝗨® signature can reflect the personality, style, and mood of the buyer at a given moment.

𝗠𝗢𝗢𝗚𝗨® is a contemporary jewelry brand created by Andreea Mogoșanu. Through a process of exploration and interpretation of reality, she aims to develop an expression of the human heart and unique emotions.

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